Client
The Bronx Community Foundation
Team
Strategist : Brian Kim
The Ask
Educate social media users about the borough and its needs.
Background
The Bronx Community Foundation supports and invests in community power to eradicate inequity and build sustainable futures for the borough.
Audience
Social media users who proclaim themselves as New Yorkers & current/past residents of the Bronx.
Issue
The Bronx is the forgotten part of NYC that leaves a blank in people’s minds.
Discover
The Bronx doesn’t have a strong identity like other boroughs. Each borough has its reputable identities that attract tourists/people to make them pay a visit. However, the Bronx was out of many people’s choices due to the high crime rate in the region. Many are skeptical about the safety of the borough and the city has been neglecting to improve or solve these problems for decades.
Think
The Bronxites are resilient and the proudest New Yorkers among other New Yorkers. The community of the Bronx has been helping, fixing, and developing their borough without the government’s aid. While others flee the city due to the pandemic, many Bronxites were operating the city like an engine.
Challenge
show the resilience and everyday hustle of the toughest New Yorkers by being the powerhouse of the sleepless city.