Client
Image Skincare @ MAS
Team
Art Director: Pedro Sacilotto Copywriter: Amanda Winch Strategist : Brian Kim, Jessie Davis, Samantha Perlman
The Ask
Turn Image Skincare into a DTC (Direct-to-Consumer) brand. However, the brand was already selling its products both on their website and retailers. Thus, we want to steal consumers who are purchasing their products from retailers — Amazon, Walmart, etc. — and increase traffic and conversion to their e-commerce.
Background
Image Skincare is a clinical skincare brand created by an aesthetician, formulated by a plastic surgeon, founded in 2003. The brand has been represented by 20k skincare professionals in over 52 countries.
Audience
25-40 years old Women in the U.S.
Issue
The company branded itself as “anti-aging,” but the idea of “anti-aging” is dated.
Discover
The term, “anti-aging” doesn’t appeal to women anymore, because they accept it as aging is a shameful process. Other brands shifted from the word “anti-aging” to positive, hopeful words such as rejuvenation, glow, youth, etc. Furthermore, most of the women start treating their skin in their early adulthood to prevent from aging. These women feel younger than their age, but they still want the product that maintains youthfulness.
Think
When it comes to preventing a skin issue, people want products that work for themselves, because everyone has different concerns about their skins.
Challenge
Make Image Skincare as your personalized digital aesthetician/dermatologist. Let’s show Image Skincare cares about your skin.
